How to take advantage of CRM data to set up an effective digital marketing strategy?
To run a business well and have an in-depth knowledge of its customers, it is important for a business to use a customer relationship management (CRM) tool. This is one of the first steps in setting up an effective digital strategy. Companies can centralize and manage all customer data and easily track customer information. Using CRM is therefore a way to improve a company's marketing and sales strategy. Indeed, using the data of a CRM allows you to build databases, refine your marketing strategy and target the right people at the right time, via various digital channels, such as display, advertising via social networks , emailing. etc. but also with the right message and the right context. By analyzing the data of a CRM, it is thus possible to choose the right channel to reach the right user. Defining a digital marketing strategy is therefore essential. For this, it is necessary to identify the channels used by the people present in the database, to see if they have any points in...